Client: Fiat Chrysler Group, S.p.a.
Agency: Huge, true[X]

Dodge debuted the new Challenger, and reimagining of the cult favorite muscle car from the 1970’s. Although the Challenger was well known among the enthusiast demographic, the brand sought to reach new buyers who knew little about history. This digital campaign showcased the similarities by using the slider bar to compare the present to the past. This simple UI/EX was quick to interact with and achieved the brand’s goal of product awareness.