Client: 20th Century Fox

The goal of this project was to design a video user interface that would allow viewers to select their ad experience. There were two criteria. The first was to create an effective UI/UX that the encourage the viewer to opt-in to the commercial-free choice. Secondly, the visual design would have to allow for show key art to be seen at prominently. The format and interface was successful and used across various 20th Century Fox properties.