
Empire & Lincoln
Client: 20th Century Fox
The goal for this project was to create an interactive ad format to serve as a platform for Fox to offer sponsorships to brands. Opportunities would be presented to brands to sponsor, such as previous episode recaps. In the example here, Lincoln was presented with the sponsoring “Empire’s Biggest OMG Moments” from the hit show, Empire.
The design format leverage the art of both the show characters and sponsoring brands very prominently. The look was both unique, and also repeatable across other Fox properties.