Client: Great Britain (Visit Britain)

At the end of Great Britain’s interactive campaign, it was submitted to several industry awards for consideration. The challenge was to show that the digital ad unit was interactive, allowing the consumer to engage by reciting phrases in their best British accent. To accomplish this, a visual treatment was executed with motion graphics to demonstrate the user interacting. The video ended with some sizzle metrics to show the campaign’s success.

The effectiveness of this video contributed to winning an IAC Award.